23 April 2012

Nokia N9 wins D&AD award

D&AD (Design and ART Direction) is a British educational charity which promotes excellence in design and advertising. With the slogan "Benchmarking and reading great ideas that are well executed and appropriate" they present themselves as the strictest "board of arbitrators" in creativity competitions.

Nokia N9 won an award in product design for "Interactive Design for products"




D&AD presents every year their highly respected awards. Awards are given out in form of pencils: A yellow one for great design and admiration, the very rare black one (only 1 or 2 per year) for absolutely outstanding work. Various categories were awarded including film advertisement, magazine & newspaper design, typography, product design and many more.


Only two products got the yellow pencil in product design this year: A furniture called "Tip Ton" and the Nokia N9. The phone was the only one to be awarded in the subcategory "Interactive Design for products". 

Nokia N9 wins award for "Interactive Design for products"
Even though the N9 was published in early fall 2011, it still wins awards in 2012 - another confirmation about how outstanding and well designed this product is with it's "Swipe" concept. 


It's to say that the N9 got kinda mentioned two times: Nokia's Lumia 800 was nominated for the "Consumer Product Design" awards because of the great looking hardware. Being a copy of the N9's hardware design with an inferior but cheaper operation system, the N9 earns in our opinion a part of this nomination. 



Learn more about D&AD awards: click here