[from official press release]
Jolla, the Finnish smartphone and Sailfish OS
developer, today announced the world’s first brand partners for its unique The Other Half
concept. Rovio’s Angry Birds and Makia’s clothing can soon be experienced in an unseen
way through Jolla smartphones.
The Other Half is an original patented Jolla innovation, which customizes the user’s smartphone in
a way previously unseen. Attaching a specifically designed smart cover to a Jolla phone instantly
adapts the look and feel of the phone with unique ambience, custom sounds, wallpapers, videos,
partner feeds, and much more.
“The Other Half offers brands and companies a new fresh and distinctive way to deliver a cobranding experience, by making the Jolla device look, feel and sound like the brand. In addition to
branded physical smartphone covers, The Other Half can be customized with various branding and
direct sales elements inside the phone, through Jolla’s specific partner space. With The Other Half
brands can gain prime visibility not possible with other mobile platforms, but also have an easy and
distinctive interaction channel with fans,” comments Sami Pienimäki, Chief Marketing Officer of
Jolla Ltd.
Angry Birds lands on Jolla
Rovio’s globally successful Angry Birds™ characters will be soon made available with The Other
Half smart cover for the Jolla smartphone.
Jolla and Rovio have agreed to start the co-branding of an Angry Birds themed The Other Half,
including e.g. visually stunning physical covers, tailor made ambiences, sounds, images, videos,
and more, which are expected to become soon available for Jolla users. The final content is
currently under development, and is targeted to be announced in detail during Q2/2014.
"This co-branding concept gives Rovio a new fun way to delight the fans, and to expand the Angry
Birds experience in an innovative way," says Peter Vesterbacka, CMO of Rovio Ltd.
New level of brand experience with Makia’s Nordic clothing line
The internationally known Finnish clothing company Makia is co-creating with Jolla unique The
Other Half concept for its clothing line. By attaching the Makia designed smart cover to a Jolla
phone, the user will get a full-blown Makia experience through the Jolla partner space. For Makia, the new partner space gives great possibilities to direct the Makia brand story to fans with the
means of storytelling, e.g. music videos and news & event feeds, as well as visualizing the product
catalogue, and addressing special offers, to name a few benefits.
"With the custom made wallpapers, ringtones and other sounds, direct online store access, photo
galleries, product catalogues, and feeds to current news and events, the Makia The Other Half will
be an effective marketing and sales tool for our brand, and a sought-after experience for all Makia
fans," says Jarno Luotonen, Creative Director / Marketing, Makia Clothing.
New covers at MWC 14
Rovio Angry Birds and Makia co-branded The Other Half smart covers are showcased at the
GSMA Mobile World Congress, February 24-27, 2014, Jolla booth 1B25.
Both Rovio and Makia branded smartcovers are now in development, and the aim is to have the
products available during the first half of this year. Jolla now offers the co-creation opportunity for
all brands and companies interested in this exclusive and new marketing and sales concept.
Links:
Official Press Release by Jolla
Makia Clothing
Rovio - Angry Bird
