A well written editorial by Finnish Review Jolla author with his thoughts on Jolla phone (and it's price), the community and development on Sailfish OS.
"Design from Finland" So what? It's produced in Asia anyway. Anyway, Finnish character have some true benefits. First, during Nokia's sunrise in the 20th century Finland invested a lot into IT education. After Nokia's mobile phone manufacturing was sold to Microsoft, Finland was left with a lot of skilled and experienced engineers looking for new challenges. We've seen this skill pushing through looking at the amount of updates and fixes which Jolla has already delivered: In seven months we've seen seven system updates and two hotfixes, each giving a bit more than expected adding value to the customer. Second, Finnish company is a wise buyer - they don't get the cheapest, they don't pay extra. Jolla has selected the minimum needed hardware and are getting every bit of it into full use with a power consumption wise Sailfish OS.
For free? No, hours are expensive in Finland, very expensive. Customers get their updates via internet without extra cost, but the cost is of course included into the price (currently 349€) of the phone. Looking at the price from the corporate point of view, it's not good - they'd love to get more to advance even faster with the development. The customer point of view isn't any better - there are phones with better hardware specs available with lower price. So where's the catch then?
Jolla's first batch of phones were not overpriced. Jolla trusted in their Meego background bringing enough of enthusiastic customers ready to pay 399€. Customers were worth of that trust, many of them giving money already nine months before the first phone was actually sold. But for now, Jolla has satisfied this customer group and needs to aim for the next group. Who would that be? Are you included? The next group isn't looking for a cheap phone - they are looking for a fully working, fast smartphone they can trust on in everyday use, hopefully having some nice features too. And zero bugs! At the same time the existing first group is looking for more open source, even more features, and they are prepared to deal with few bugs via the help of their great community (All my respect to the community, I must say they are exceptional). Oh, and the catch is the Sailfish OS, being unique, differing nicely from Android and iOS.
The catch, Sailfish OS, is quite interesting - from an objective point of view, what does a fisherman do with a fish they've never seen? Well, they either throw it back or try to find out if it can be cooked and is it any good. That's where the community jumps in - they are obviously Jolla's best marketing channel, and both Jolla and the community needs the new customers. [...]